Project:Hooked On Hiking
Chronicle Books is an independent San Francisco–based publisher of offbeat cookbooks, craft titles, children's books, stationery, design guides, and pop culture manifestos, with a reputation for quality design. With a direction from the publisher to create "new and unique map products," L+W chose to update an existing product, Chronicle Books Walking Decks—large 50-card decks with each card featuring a particular route, with a map on one side and walk description on the other. The Hooked On Hiking decks are aimed at hiking enthusiasts and outdoor recreation–focused readers. L+W updated the decks in an original and instantly identifiable way, by punching a hole in the corner and adding a carabiner (a common tool used in climbing) to hold the cards together. To date two decks have been published, Hooked on Hiking: Northern California and Hooked on Hiking: Southern California, both by noted California-based outdoor recreation author Ann Marie Brown.